| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | fan engagement | Sweden | In winter sports, fan engagement includes fan festivals, autograph sessions, and opportunities for fans to ski alongside professional athletes. | 1 |
| 2 | fan engagement | Sweden | In ice hockey, fan engagement involves traditions like throwing hats onto the ice after a player scores three goals, and fan-organized events outside the arena. | 1 |