| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | customer engagement | Brazil | Customer engagement is highly valued, and there is an emphasis on building strong personal connections with customers through warm and friendly interactions. | 1 |
| 2 | fan engagement | Argentina | In football (soccer), fan engagement is deeply rooted in passionate support, colorful displays, and fan chants in stadiums, creating a lively and intense atmosphere. | 1 |
| 3 | fan engagement | Brazil | In football (soccer), fan engagement is deeply rooted in passionate support, colorful displays, and fan chants in stadiums, creating a lively and intense atmosphere. | 1 |