| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | customer engagement | United States | Emphasized for building brand loyalty and advocacy | 1 |
| 2 | customer engagement | United States | Highly valued in business, companies invest in building relationships with customers through personalized interactions and customer service. | 1 |
| 3 | fan engagement | United States | Entertainment value for fans is highly prioritized with halftime shows, mascot performances, and interactive activities | 1 |
| 4 | fan engagement | United States | In sports, fan engagement often involves interactive social media campaigns and special events to connect with fans on a personal level. | 1 |