| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | customer engagement | Japan | Emphasis on customer engagement is important, but there is also a preference for maintaining a respectful distance and a focus on formal interactions with customers. | 1 |
| 2 | fan engagement | Japan | In K-pop, fan engagement includes fan meetings, fan signs, and exclusive fan club memberships, often emphasizing personal connections with idols. | 1 |