| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | influence | social media platforms | Influence is often measured by number of followers or likes | 1 |
| 2 | influence | social media platforms | Influence is gained through authentic engagement and community building | 1 |
| 3 | influence | social media users | Number of followers and likes are important measures of influence | 1 |