| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | customer complaints | India | Customers may be less likely to openly complain and may prioritize maintaining harmonious relationships with businesses, especially in a social or familial context. | 1 |
| 2 | customer feedback | India | Customer feedback may not always be openly expressed due to a cultural emphasis on preserving harmony and avoiding confrontation. | 1 |
| 3 | online reviews | India | Often seen as a form of marketing and not completely trustworthy | 1 |
| 4 | product reviews | India | Consumers may prioritize personal experience and firsthand trial of the product over product reviews when making purchasing decisions. | 1 |