| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | customer complaints | Brazil | Customers may be more vocal and expressive in expressing dissatisfaction, and businesses are expected to respond accordingly to retain customer loyalty. | 1 |
| 2 | customer feedback | Brazil | Customer feedback may be less openly provided and is often influenced by personal relationships and social dynamics. | 1 |
| 3 | online reviews | Brazil | Frequently used for entertainment and social proof, but not a major factor in purchasing decisions | 1 |
| 4 | product reviews | Brazil | Product reviews are often regarded as helpful but may not carry as much weight as personal recommendations from friends and family. | 1 |