| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | customer complaints | Russia | There may be a reluctance to openly voice complaints due to a preference for maintaining social harmony and avoiding confrontation. | 1 |
| 2 | online reviews | Russia | Skeptical of overly positive reviews, more likely to trust detailed negative reviews | 1 |
| 3 | product reviews | Russia | Consumers are more likely to trust and rely on product reviews from online platforms and social media influencers. | 1 |