| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | customer feedback | Nigeria | Customer feedback is sometimes conveyed indirectly or through intermediaries due to cultural norms emphasizing respect and deference to authority. | 1 |
| 2 | online reviews | Nigeria | Increasingly influential, particularly in urban areas with access to online shopping | 1 |
| 3 | product reviews | Nigeria | Consumer trust in product reviews is influenced by a combination of online reviews, recommendations from acquaintances, and brand reputation. | 1 |