| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | brand mascots | Australia | Occasionally used in marketing, sometimes viewed as a fun and playful aspect of branding | 1 |
| 2 | mascots | Australia | Seen as a symbol for sports teams and businesses, commonly used for marketing purposes. | 1 |
| 3 | team mascots | Australia | Team mascots are less prominent and are not as commonly used as in the United States and Canada. | 1 |