| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | brand mascots | Germany | Less commonly used in advertising, often seen as unnecessary or even tacky | 1 |
| 2 | mascots | Germany | Commonly found as symbols for cities, events, and sports teams. | 1 |
| 3 | team mascots | Germany | Team mascots are mainly associated with sports events and are not as prevalent in marketing and public relations activities compared to Japan. | 1 |