| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | customer | Canada | Customers expect excellent customer service and personal attention when making purchases. | 1 |
| 2 | customer assistance | Canada | Customers expect friendly and attentive service, often with a smile and direct eye contact. | 1 |
| 3 | customer service | Canada | Extensive and proactive, with a focus on customer satisfaction | 1 |
| 4 | serve customers | Canada | Expected to be attentive and personable, and to check in periodically to ensure satisfaction. | 1 |