| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | customer assistance | Singapore | Customers expect attentive and helpful service, with a focus on addressing their needs promptly and directly. | 1 |
| 2 | customer service | Singaporean | Customers value polite and attentive customer service, and may be willing to wait longer for a more personalized interaction | 1 |