| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | brand loyalty | South Africa | Influenced by social status and prestige, consumers may show strong loyalty to luxury and designer brands | 1 |
| 2 | job loyalty | South Africa | Job loyalty is important, and employees often stay with the same company for extended periods as a sign of respect and commitment to their employer. | 1 |
| 3 | team loyalty | South Africa | Team loyalty in baseball is not as strong as in cricket or rugby | 1 |
| 4 | team loyalty | South Africa | Loyalty to rugby teams is strong, with fans actively supporting their teams through chants, songs, and team colors | 1 |