| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | brand loyalty | India | Consumers tend to have strong loyalty to local and family-owned brands rather than multinational corporations | 1 |
| 2 | company loyalty | India | Company loyalty is generally valued, and employees are expected to show loyalty and commitment to their employers. | 1 |
| 3 | employee loyalty | India | Strong emphasis on loyalty as a form of respect for the employer and seen as a virtue | 1 |
| 4 | job loyalty | India | Job loyalty is important, and employees often stay with the same company for extended periods as a sign of respect and commitment to their employer. | 1 |
| 5 | sports team loyalty | India | Cricket team loyalty is often tied to national identity and can evoke strong emotions during matches. | 1 |
| 6 | team loyalty | India | Team loyalty in baseball is not as strong as in cricket or rugby | 1 |
| 7 | team loyalty | India | Loyalty to cricket teams is significant, with fans exhibiting dedication to their favorite teams through celebrations and rituals during matches | 1 |