| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | brand loyalty | Canada | Consumers value convenience and affordability, often choosing different brands based on promotions and discounts | 1 |
| 2 | company loyalty | Canada | Company loyalty is considered important, and long-term commitment to a single employer is viewed favorably. | 1 |
| 3 | employee loyalty | Canada | Loyalty appreciated but there is a stronger emphasis on individual career development and personal fulfillment | 1 |
| 4 | sports team loyalty | Canada | Loyalty to local sports teams is an important part of community identity and a common topic of conversation. | 1 |
| 5 | team loyalty | Canada | Team loyalty may not be as strong | 1 |