| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | company loyalty | Kenya | Company loyalty is valued, and long-term dedication to a single employer is seen as a positive attribute. | 1 |
| 2 | loyalty to the coach | Kenya | Seen as crucial for maintaining team unity and performance | 1 |
| 3 | sports team loyalty | Kenya | Support for international football clubs, particularly from Europe, is common and generates enthusiastic fan communities. | 1 |
| 4 | team loyalty | Kenya | Loyalty to rugby teams is strong, with fans actively supporting their teams through chants, songs, and team colors | 1 |