| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | brand loyalty | Nigeria | Strong loyalty towards brands associated with tradition and cultural values, especially within specific communities | 1 |
| 2 | company loyalty | Nigeria | Company loyalty is valued, and long-term dedication to a single employer is seen as a positive attribute. | 1 |
| 3 | loyalty to the coach | Nigeria | Seen as necessary for player development and career advancement | 1 |
| 4 | sports team loyalty | Nigeria | Support for international football clubs, particularly from Europe, is common and generates enthusiastic fan communities. | 1 |