| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | fashion influencers | African countries | Fashion influencers may have influence in urban areas, but traditional clothing and customs are still prominent, especially in rural communities. | 1 |
| 2 | influencer marketing | African countries | Growing in importance as influencers play a significant role in shaping consumer behavior and influencing purchasing decisions | 1 |