| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | fashion influencers | Latin America | Fashion influencers are widely followed and admired for their style and fashion tips, and their endorsements can greatly impact consumer choices. | 1 |
| 2 | influencer marketing | Latin American countries | Gaining traction as social media usage increases, with local influencers partnering with brands for promotional activities | 1 |
| 3 | social media influencers | Latin America | Not as recognized or rewarded compared to traditional celebrities | 1 |