| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | influencer | Russia | Influencers are viewed with skepticism, and their influence is not as strong as in some other countries. | 1 |
| 2 | online influencers | Russia | Online influencers are not as mainstream and are not as influential in shaping popular culture and lifestyle trends. | 1 |
| 3 | social media influence | Russia | Social media influence is controlled and regulated by the government to align with national interests and values. | 1 |