| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | defeat | Confucian-influenced cultures | Defeat may be seen as a loss of honor and face, and can carry significant shame and stigma. | 1 |
| 2 | win | Confucian-influenced cultures | Winning modestly and showing humility is valued, as excessive celebration may be seen as boastful or arrogant. | 1 |