| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | fitness trackers | South Korea | Wearable technology for health and fitness is popular, with a strong emphasis on sleek design and integration with smartphone apps. | 1 |
| 2 | wearable fitness trackers | South Korea | Tends to be more discreet and less flashy, with emphasis on functionality rather than fashion | 1 |
| 3 | wearable fitness trackers | South Korea | Trendy among tech-savvy individuals and embraced as part of the 'quantified self' movement | 1 |