| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | football match atmosphere | Sweden | More focus on the game itself rather than excessive external displays | 1 |
| 2 | game atmosphere | Sweden | More relaxed and family-friendly atmosphere | 1 |
| 3 | game atmosphere | Sweden | Respectful and stoic atmosphere with focus on sportsmanship and fair play | 1 |