| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | complexion | Eastern cultures | A lighter complexion is also traditionally considered attractive, and there is a significant market for skin-lightening products. | 1 |
| 2 | skin | Eastern countries | Maintaining fair/pale skin is considered attractive and a symbol of beauty. | 1 |
| 3 | skin | Eastern countries | Skin whitening products are popular and desired for achieving a lighter complexion. | 1 |