| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | custom fit | South Korea | Custom fit clothing is also sought after, but the emphasis is more on standardized sizes and mass-produced fashion. | 1 |
| 2 | custom fit | South Korea | Custom fit smartphone cases and accessories are in high demand, with many consumers looking for personalized options to reflect their individuality. | 1 |