| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | conditioner | Middle East | Often used to combat the effects of dry, hot climates on hair | 1 |
| 2 | dandruff | Middle East | Dandruff may be seen as a result of poor hygiene and can be stigmatized in social situations. | 1 |
| 3 | dandruff shampoo | Middle East | Also used for its cooling effect and pleasant fragrance in addition to treating dandruff | 1 |
| 4 | hair conditioner | Middle East | Less commonly used or not a standard part of hair care routine | 1 |
| 5 | shampoo | Middle East | Often accompanied by hair oiling as part of hair care traditions | 1 |