| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | football | Nigeria | Passionate about football and have a strong national team | 1 |
| 2 | football/soccer | Nigeria | Passionate fan base with strong support for local and international teams | 1 |
| 3 | soccer (football) | Nigeria | Soccer is seen as a pathway to success and provides hope for many young athletes | 1 |