| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | social media interaction | Nigeria | Valued for building personal and business connections | 1 |
| 2 | social media presence | Nigeria | Using social media to build and maintain close-knit communities within specific interest groups is a common approach to shaping social media presence. | 1 |
| 3 | social media usage | Nigeria | Highly popular, used for business promotion and informal trade, reflecting a vibrant digital marketplace | 1 |
| 4 | social media use | Nigeria | Utilized for promoting local culture and traditions | 1 |