| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | music video | South Africa | Music videos are a vital part of the music industry and are used to tell stories, showcase cultural celebrations, and promote social messages. | 1 |
| 2 | video call preferences | South Africa | Commonly used for both personal and professional communication, especially for long-distance relationships | 1 |
| 3 | video calling | South Africa | Valued for staying connected with family members and friends living in different regions | 1 |