| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | appeal | Japan | Advertising appeals often focus on harmony, social acceptance, and group-oriented success. | 1 |
| 2 | appeal process | Japan | Less commonly utilized, and decisions are often expected to be accepted without challenge | 1 |
| 3 | appeals | Japan | Appeals in marketing often emphasize the reputation and authority of the product or service. | 1 |
| 4 | uphold | Japan | To uphold family honor and tradition is a core value, and failure to do so brings shame to the family. | 1 |