| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | consumer | Germany | Consumers in Germany have strong influence and rights within the culture. | 3 |
| 2 | consumer | Developing countries | In developing countries, consumer culture is focused on affordability and necessity of consumer goods. | 1 |
| 3 | consumer | Kenya | In Kenya, consumers heavily rely on word-of-mouth recommendations and have limited choices due to economic constraints. | 1 |