| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | winner | Eastern countries | In Eastern countries, the concept of winning is downplayed in favor of humility, modesty, and collective achievements. | 10 |
| 2 | winner | Asian countries | In Asian countries, winners are expected to show humility and modesty, and downplay their achievements in public. | 1 |