| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | landing page | Webmasters | Webmasters believe designing an effective landing page is crucial for maximizing advertising ROI. | 1 |
| 2 | search engine optimization | Webmasters | Search engine optimization is considered an essential skill for Webmasters in order to improve a website's ranking in search engine results pages. | 1 |
| 3 | webrings | Webmasters | Webmasters use webrings to connect websites with similar themes and help visitors find new content. | 1 |