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1
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athlete endorsements
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Australia
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Athlete endorsements are common, and athletes are often used to promote a wide range of products, from sports gear to food and beverages.
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1
|
|
2
|
celebrity endorsement
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Australia
|
Celebrity endorsement is common but may not have the same level of influence in Australia and other Oceania countries compared to Nigeria and African countries.
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1
|
|
3
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celebrity endorsements
|
Australia
|
Common in the marketing of sporting and outdoor products, but less prevalent in other consumer sectors
|
1
|
|
4
|
endorsements
|
Australia
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Endorsements by indigenous or local community leaders hold particular sway in marketing and public relations
|
1
|
|
5
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player endorsements
|
Australia
|
Common in sports and entertainment, but with a more modest influence compared to the United States and United Kingdom
|
1
|
|
6
|
political endorsements
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Australia
|
State officials' endorsements are sometimes viewed with skepticism and may not sway public opinion significantly
|
1
|
|
7
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product endorsements
|
Australia
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Endorsements from sports personalities are highly effective in promoting sports-related products and are widely accepted by consumers.
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1
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