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1
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endorsements
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United States
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Endorsements are a widespread and influential marketing practice in the United States, involving celebrities, athletes, and public figures promoting products and brands.
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12
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2
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endorsements
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Brazil
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In Brazil, celebrity and athlete endorsements are important in marketing, with influencer endorsements preferred by younger consumers.
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8
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3
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endorsements
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Australia
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In Australia, endorsements by local and indigenous leaders and sports personalities carry significant influence.
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7
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4
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endorsements
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China
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Endorsements by key figures in China significantly shape consumer opinions and brand perceptions.
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7
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5
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endorsements
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Nigeria
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In Nigeria, endorsements by traditional, religious, and cultural figures heavily impact consumer choices.
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7
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6
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endorsements
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Japan
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In Japan, endorsements are less common and perceived as insincere due to cultural emphasis on humility and modesty.
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6
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7
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endorsements
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Russia
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Endorsements from government officials are influential in Russia's public opinion.
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6
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8
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endorsements
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United Kingdom
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In the UK, endorsements, particularly from celebrities and politicians, have significant influence on industries and marketing strategies.
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6
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9
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endorsements
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France
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Endorsements in French culture historically emphasize patronage and intellectual endeavors rather than celebrity or individual athlete endorsements.
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5
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10
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endorsements
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Sweden
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In Sweden, there is a focus on transparency and ethical guidelines in endorsements, with less emphasis on celebrity or political endorsements.
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5
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11
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endorsements
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Italy
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Endorsements in Italy, particularly in arts and sports, hold historical and cultural significance, and their impact varies in influence.
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3
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12
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endorsements
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South Africa
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In South Africa, traditional and religious endorsements heavily influence consumer preference with athlete endorsements growing in prominence.
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3
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13
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endorsements
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Spain
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In Spain, endorsements focus on heritage preservation and have less influence on consumer behavior compared to the US and UK.
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3
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14
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endorsements
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Netherlands
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In the Netherlands, endorsements play a notable role in sports marketing, but have less impact on political decision-making.
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2
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15
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endorsements
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New Zealand
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In New Zealand, indigenous and athlete endorsements have a significant impact on various product promotions.
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2
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16
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endorsements
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Mexico
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In Mexican culture, endorsements are often associated with family values, tradition, and the preservation of heritage.
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1
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17
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endorsements
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Middle East
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In the Middle East, endorsements are not as common due to the cultural preference for personal experiences and word-of-mouth recommendations.
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1
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