| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | endorsements | Spain | Not as prevalent and could be seen as distracting from the sport | 1 |
| 2 | endorsements | Spain | Endorsements often linked to family values and tradition, with a focus on heritage and heritage preservation | 1 |
| 3 | player endorsements | Spain | Common in sports, especially football, but with a lesser impact on consumer behavior compared to the United States and United Kingdom | 1 |