| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | athlete endorsements | New Zealand | Athlete endorsements are common, and athletes are often used to promote a wide range of products, from sports gear to food and beverages. | 1 |
| 2 | endorsements | New Zealand | Endorsements by indigenous or local community leaders hold particular sway in marketing and public relations | 1 |