concept   endorsements
culture   Brazil
statement   In Brazil, celebrity and athlete endorsements are important in marketing, with influencer endorsements preferred by younger consumers.
8 similar statements
# Concept Culture Statement Freq.
1 athlete endorsements Argentina Athlete endorsements are a significant part of marketing, with many popular athletes serving as ambassadors for various products and services. 1
2 athlete endorsements Brazil Athlete endorsements are a significant part of marketing, with many popular athletes serving as ambassadors for various products and services. 1
3 celebrity endorsement Brazil Celebrity endorsement is a popular and impactful marketing tool in Brazil and other Latin American countries. 1
4 celebrity endorsements Brazil Viewed with skepticism by consumers who may prefer more authentic or relatable advertising approaches 1
5 endorsements Argentina More common in celebrity endorsements within the entertainment industry, but less prominent in everyday consumer products 1
6 endorsements Brazil More common in celebrity endorsements within the entertainment industry, but less prominent in everyday consumer products 1
7 political endorsements Brazil State officials' endorsements are sometimes viewed with skepticism and may not sway public opinion significantly 1
8 product endorsements Brazil Influencer endorsements are popular, and social media influencers are often used to promote products, especially among younger consumers. 1