| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | celebrity endorsement | United Kingdom | Celebrity endorsement is a popular marketing strategy in the United Kingdom and other European countries. | 1 |
| 2 | endorsements | United Kingdom | A common practice for athletes to represent brands and products | 1 |
| 3 | endorsements | United Kingdom | Common practice in advertising and social media influencer marketing | 1 |
| 4 | player endorsements | United Kingdom | Common and influential in sports, entertainment, and consumer goods industries | 1 |
| 5 | political endorsements | United Kingdom | Highly influential in election outcomes | 1 |
| 6 | product endorsements | United Kingdom | Celebrity endorsements are commonly used in advertising and are seen as influential in shaping consumer preferences. | 1 |