1
|
celebrity endorsement
|
Russia
|
Celebrity endorsement is less common and may not be as effective in Russia and other Eastern European countries compared to India and South Asian countries.
|
1
|
2
|
celebrity endorsements
|
Russia
|
Seen as a less significant factor in consumer decision making, with other marketing strategies playing a larger role
|
1
|
3
|
endorsements
|
Russia
|
Government officials' endorsements carry significant weight and influence public opinion
|
1
|
4
|
player endorsements
|
Russia
|
Less common and less influential, with a greater emphasis on team sponsorships and corporate endorsements for athletes
|
1
|
5
|
political endorsements
|
Russia
|
State officials' endorsements are often closely followed and respected by the public
|
1
|
6
|
product endorsements
|
Russia
|
Endorsements from popular athletes or sports figures are influential, particularly in the promotion of sports equipment and related products.
|
1
|