concept   endorsements
culture   Japan
statement   In Japan, endorsements are less common and perceived as insincere due to cultural emphasis on humility and modesty.
6 similar statements
# Concept Culture Statement Freq.
1 athlete endorsements Japan Athlete endorsements are not as prominent as in the US or Canada, and there is less emphasis on individual athletes as brand ambassadors. 1
2 celebrity endorsements Japan Less common and may not have as much impact on consumer behavior as in western countries 1
3 endorsements Japan Less common and may be perceived as insincere due to cultural emphasis on humility and modesty 1
4 player endorsements Japan Less common and less influential compared to the United States and United Kingdom, with a stronger emphasis on corporate endorsements for celebrities 1
5 political endorsements Japan Have minimal impact on election outcomes 1
6 product endorsements Japan Consumers may be more likely to trust product endorsements from local idols or influencers rather than international celebrities. 1