|
1
|
athlete endorsements
|
Nigeria
|
Athlete endorsements are less common, and traditional cultural figures or influencers may have more impact in marketing campaigns.
|
1
|
|
2
|
celebrity endorsement
|
Nigeria
|
Celebrity endorsement is widely used and influential in Nigeria and other African countries.
|
1
|
|
3
|
celebrity endorsements
|
Nigeria
|
Increasingly popular for promoting a wide range of products, including fashion, lifestyle, and consumer goods
|
1
|
|
4
|
endorsements
|
Nigeria
|
Endorsements by respected religious leaders or traditional authorities are influential in shaping consumer preferences
|
1
|
|
5
|
player endorsements
|
Nigeria
|
Growing in influence, particularly in sports, but still not as prevalent as in the United States and United Kingdom
|
1
|
|
6
|
political endorsements
|
Nigeria
|
Tribal or clan leaders' endorsements carry substantial influence among the population
|
1
|
|
7
|
product endorsements
|
Nigeria
|
Consumers may rely more on word-of-mouth recommendations from friends and family rather than endorsements from public figures or influencers.
|
1
|