| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | challenger | Western countries | Challenger can refer to a competitor or rival in sports, business, or other competitive activities. | 1 |
| 2 | challenger | Western countries | Encouraged to challenge authority and conventional wisdom as a sign of critical thinking and independence. | 1 |
| 3 | challenger | Western countries | A challenger brand can disrupt a market dominated by established companies and offer innovative, unconventional alternatives. | 1 |
| 4 | challenger | Western culture | A challenger is often seen as a bold and ambitious individual who is willing to take risks and challenge the status quo. | 1 |
| 5 | contestant | Western countries | Common in reality TV shows and game shows | 1 |