| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | challenger | Eastern countries | In Eastern countries, challengers struggle to break through due to reverence for authority, tradition, and established brands. | 8 |
| 2 | challenger | United States | The concept of "challenger" in United States culture encompasses competition, critical thinking, disruption, and the Space Shuttle Challenger tragedy. | 5 |
| 3 | challenger | Western countries | In Western countries, a challenger is a bold and competitive individual who disrupts the status quo and challenges authority. | 5 |