| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | matcha | Western countries | Considered a trendy superfood and used in lattes, smoothies, and baked goods | 1 |
| 2 | matcha | Western countries | Considered trendy and healthful, often used in specialty drinks and desserts as a flavor or coloring agent. | 1 |
| 3 | matcha (green tea) | Western culture | Matcha has gained popularity as a trendy ingredient in beverages and desserts. | 1 |