| # | Concept | Culture | Statement | Freq. |
|---|---|---|---|---|
| 1 | matcha | China | Matcha is an important part of traditional tea ceremonies and sweets in Chinese culture, and is preferred in its pure form. | 5 |
| 2 | matcha | Western countries | Matcha is a popular trendy and healthful ingredient in beverages and desserts in Western countries. | 3 |
| 3 | matcha | Europe | Matcha has become a trendy superfood in the United States and Europe and is often used in lattes, smoothies, and baked goods. | 1 |