concept   celebrity endorsements
18 commonsense assertions
Cultures (18) • South Korea (1) • India (1) • Asian countries (1) • Western countries (1) • African countries (1) • Latin American countries (1) • Oceania (1) • South Asian countries (1) • advertising industry (1) • marketing community in the United States (1) • Traditional cultural values (1) • Traditional cultures (1) • US film industry (1) • Western pop music culture (1) • elderly culture (1) • modern pop music culture (1) • society (1) • youth culture (1)
# Concept Culture Statement Freq.
1 celebrity endorsements South Korea Celebrity endorsements in South Korea, especially in cosmetics and skincare, significantly increase product sales. 8
2 celebrity endorsements India Celebrity endorsements are highly influential in India, especially for promoting consumer products. 7
3 celebrity endorsements Asian countries Celebrity endorsements are common and highly effective in marketing cosmetics, skincare, and luxury goods in South Korea and other Asian countries. 4
4 celebrity endorsements Western countries In Western countries, celebrity endorsements are a popular and important marketing strategy. 3
5 celebrity endorsements African countries Celebrity endorsements have a significant impact on product promotion in African countries. 2
6 celebrity endorsements Latin American countries Celebrity endorsements are popular but met with skepticism by consumers in Latin American countries. 2
7 celebrity endorsements Oceania Celebrity endorsements are common in sporting and outdoor products marketing in Oceania but less influential compared to African countries. 2
8 celebrity endorsements South Asian countries Celebrity endorsements are highly influential and widely used in South Asian countries like India. 2
9 celebrity endorsements advertising industry Celebrities are used in advertising to leverage popularity and influence, often through contractual endorsements. 2
10 celebrity endorsements marketing community in the United States Celebrity endorsements are a popular marketing strategy in the US to increase product sales. 2
11 celebrity endorsements Traditional cultural values Traditional cultural values lead to skepticism towards celebrity endorsements and lesser influence in shaping consumer opinions. 1
12 celebrity endorsements Traditional cultures In traditional cultures, celebrity endorsements have minimal influence on consumer behavior compared to word-of-mouth recommendations from trusted sources. 1
13 celebrity endorsements US film industry Celebrity endorsements are widely used in the US film industry to advertise products and brands aligned with the celebrities' public image and lifestyle. 1
14 celebrity endorsements Western pop music culture It is common for pop stars in Western pop music culture to endorse fashion and beauty brands as part of their public image. 1
15 celebrity endorsements elderly culture Celebrity endorsements in the elderly culture are viewed as insincere and exploitative of consumers. 1
16 celebrity endorsements modern pop music culture Celebrity endorsements are a common and effective marketing strategy in modern pop music culture. 1
17 celebrity endorsements society Celebrity endorsements in society may not always impact buying choices. 1
18 celebrity endorsements youth culture Celebrity endorsements have a significant impact on shaping preferences, lifestyle choices, and fashion trends within youth culture. 1